The studio
A flower shop run
like a design bureau
Fresh Bloom House is a seven-person floral studio in North Hobart. We buy stems on a grid, build bouquets on a grid, and deliver them in vans that stay cold the whole way. Everything else is decoration.
Manifesto
A bouquet is a structure
before it is a sentiment. We cut stems to a grid
the way a printer sets type, and we send them out
cold, photographed, and on time.
2019
Mia Hartley, head florist
SIGNED OFF ON EVERY BOUQUET SINCE DAY ONE
History
Started in a garage, kept the garage habits
Mia opened the studio in 2019 with a secondhand cool room and a folding table. The rules she wrote on the wall that first week still stand: buy less, buy better, photograph everything before it leaves.
-
2019
Garage on Argyle St
Forty orders a week, one courier bike, a lot of rain.
-
2021
Moved to Elizabeth St
Proper cool room, proper bench, first corporate client.
-
2024
Direct import
Skipped the wholesalers. Stems now land from Ecuador and the Netherlands twice a week.
-
2026
Today
Seven staff, twelve courier runs a day, about 14,000 bouquets behind us.
FIG. 01 — THE COOL ROOM, 4.2°C CONSTANT
FIG. 02 — THE BENCH, MARKED IN 5CM GRID SQUARES
FIG. 03 — APPROVAL PHOTO CORNER, DAYLIGHT LAMPS
PEOPLE ON THE BENCH
BOUQUETS DELIVERED
OFFICES ON SUBSCRIPTION
REVIEW AVERAGE
The people
Who actually touches your order
Small team, everyone does a bit of everything except accounting.
Mia Hartley
Founder / head florist
Declan Okafor
Senior florist / events
Sofia Brandt
Florist / grower liaison
Tom Nguyen
Dispatch / cold chain
Selected work
Bouquets in real rooms, not on a sweep
We shoot our work in client interiors. Tap a marker for details.
About this shoot
A Sandy Bay apartment, winter light
The client asked for "something that survives my cat and my taste". Cobalt anemones did the colour work, the banksia does the longevity. Shot at 4pm with the last of the sun.
BUY THE WHOLE SET
$187
Where stems come from
Direct from the farms, on a schedule
ARRIVALS BOARD
By country
Netherlands: ranunculus, tulips, anemones
Ecuador: roses with stems like broomsticks
Kenya: summer flowers when ours sleep
Japan: shabo carnations, small lots
Tasmania: peonies, berries, foliage, whatever Sofia grows
Materials
What we wrap with, and what we refuse to
NOT IN THE STUDIO
Cellophane sleeves and polyester shred
Floral foam (the green block, it is microplastic)
Plastic ribbon and glitter anything
THE STANDARD
Recycled kraft and hemp twine
Metal kenzans and chicken wire for structure
Cotton ribbon, soy ink cards
Bring the delivery tube and glass vase back on your next order and we take $10 off. About a third of clients do, which keeps roughly nine thousand boxes a year out of the tip.
PACKAGING IS COMPOSTABLE OR REUSED
Come see it
The studio smells better than this website
345 Elizabeth St, North Hobart. Coffee machine is usually on, the cool room is always on. Walk-ins welcome, pickups get 10% off.