01
What we collect
When you place an order we collect the details needed to deliver it: your name, phone number, email, the recipient's name and delivery address, the card message, and your payment confirmation. If you order for someone else, we treat their details with the same care as yours.
We also keep order history so your florist remembers what you liked, and a record of photo approvals so there is no argument about what was sent.
When you browse the site we collect standard analytics: pages visited, rough location (city level), device type, and how you found us. No keystroke tracking, no session recording.
02
Why we need it
Contact details exist to coordinate delivery. The recipient's address exists because flowers go somewhere. Payment confirmation exists because the card processor requires a record. Order history exists because customers keep asking us to 'send the same thing as last time'.
We send marketing messages only if you opted in, and every one has an unsubscribe link that works first click. The rare-stems waitlist is opt-in on Telegram and can be muted or left at any time.
03
Who sees it
Your details go to three places: our ordering system, the courier assigned to your run (name, address, phone only), and the payment processor (payment details only). That is the full list.
We do not sell data, rent lists, or share recipient details with third parties. Anonymous orders stay anonymous: the recipient is never told who sent the flowers unless you ask us to sign the card.
Some services we use (payment processing, SMS delivery, cloud hosting) process data outside Australia. Where they do, we use providers that meet Australian Privacy Principles.
04
Cookies and analytics
The site uses one functional cookie to remember that you dismissed the cookie banner, plus privacy-respecting analytics to see which pages get read. Details are on the cookie policy page. Advertising trackers are not used on this site.
05
Your rights
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles you can ask to see the data we hold about you, correct it, or have it deleted. Email freshbloomhouse@gmail.com from the address on file and we will action it within 30 days, usually much faster.
You can also ask us to stop contacting you for anything except an active order, and to delete stored photo approvals and order history. Deleting order history removes the receipts, so keep what your accountant needs first.
06
Contact and complaints
Privacy questions go to freshbloomhouse@gmail.com or +61 2 9417 3486, marked for the studio manager. If you are not satisfied with our response you can complain to the Office of the Australian Information Commissioner.
Fresh Bloom House Pty Ltd, ABN 63 482 109 774, 345 Elizabeth St, North Hobart TAS 7000.