+61 2 9417 3486 freshbloomhouse@gmail.com 345 Elizabeth St, North Hobart Open 7am to 11pm, every day
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+61 2 9417 3486

freshbloomhouse@gmail.com

345 Elizabeth St, North Hobart TAS 7000

The journal

Notes from the bench
and the cool room

Care guides, supply runs, the occasional rant about cellophane. Written by the same people who build your bouquets, between orders.

Ranunculus in a tall vase on a windowsill
Care 6 MIN READ

How to keep cut flowers alive for twelve days, not five

The exact routine we tell customers at the till: the 45-degree cut, the water math, why your fruit bowl is the enemy. Follow it and twelve days is normal.

READ

Pets 4 MIN

Which flowers are safe around cats

Lilies are out, completely. What we put in instead when the household has paws.

READ

Packaging 5 MIN

What is actually in the delivery tube

Five layers between the street and your stems, each one doing a job.

READ

Tall magnolia branches in a floor vase
Guide5 MIN

Branches and architectural greens, a field guide

Magnolia, ilex, eucalyptus for the shower. When a bunch of sticks beats a bunch of roses.
Bouquet tag with a QR code beside a phone playing music
New3 MIN

Every bouquet now ships with a playlist

Scan the tag, get the mood we built it to. Yes, this started as a joke. No, we are not removing it.
Bouquet beside a chrome lamp in a mid-century interior
Interiors7 MIN

Match the bouquet to the room it is going into

Japandi, loft, mid-century, nan's federation cottage. Four interior types, four formulas that work.

The point of it

A journal about keeping flowers alive, not about us

Most of these posts exist because a customer asked the same question three times in a week. When a question keeps landing on the bench, it becomes an article. That is the entire editorial strategy.

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Care guides Behind the bench Gifting Pets and allergies Interiors
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